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What’s in Your Pressroom?
for librariesOne of the most useful tools for public relations is the online pressroom. This is a central location on your public library website that contains key facts and documents about the library...
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Managing Social Media During Someone Else’s Crisis
for librariesThere’s a crisis underway, but fortunately, it’s someone else’s. Perhaps it’s another town’s, or a major brand’s. Or it’s a huge national crisis. Should it matter to you? It doesn’t really...
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How to Find Images to Share in Social Media
for librariesImages are valuable social media currency because data shows that they are shared more frequently. Facebook, for example, weights images and videos more heavily than text in its EdgeRank...
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Social Media Setup (Part 1) : Listening
for librariesWhether you’re just starting to market your public library in social media, or even if you’ve been at it quite a while, the most important component of your program is “listening.”For...
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Let’s Tell Everyone: Parents, Children Love Libraries
for librariesFor statistics that can strengthen your library advocacy efforts, look no further than the latest Pew study on Parents, Children, Libraries and Reading. There are many great points here...
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Social Media Setup (Part 2): How to Choose Your Social Networks
for librariesIt seems as if every day there’s a new social media network or an update to one of the existing ones. If we’re going to promote our public libraries on social media, we need to choose our...
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Social Media Setup (Part 3): 8 Things to Include in Your Profile
for librariesIn part 3 of Social Media Setup, we take a look at social media profiles.The social media profile performs two functions: it helps people find you on the social network, and it persuades...
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Generate Buzz by Storyboarding Your Marketing Campaign
for librariesA well-planned, coordinated marketing campaign will help you create buzz around anything that you need to promote. But what’s the best way to create an effective tactical plan? Once you...
View ArticleNew Documentary Hopes to Spark National Debate on Libraries
for librarieslibrary marketingDon’t you sometimes wish that your local and state officials could spend a day witnessing the activity in your library? They’d surely understand why public libraries are...
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Social Media Setup (Part 4): Five Steps to Set Up Twitter
for librarieslibrary marketingTwitter can be a valuable asset for any public library for two reasons: it’s a very conversational medium (short, fast, to the point), and it taps into the national...
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Don’t Stop Marketing Just Because Your Event is Over
for librarieslibrary marketing Hosting events is a great way to serve your community, and it’s great marketing for your public library. Of course, promoting the event heavily before it occurs will...
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Design Your Own Graphic: 7 Free Websites for Image Creation
for librarieslibrary marketing Graphics make any blog or social media update more interesting, and while it’s good to curate images from around the web, it’s far better to create your own. That’s...
View ArticlePinning for Public Libraries: Pinterest Marketing
for librarieslibrary marketingSocial network Pinterest has had phenomenal growth. In 2012, it zoomed past 27 million users, who spent more than 1.2 billion minutes pinning and viewing pins. Today, it...
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Social Media Setup (Part 7): Your Public Library Blog
for librarieslibrary marketingBlogging is one of the most effective ways to promote your public library. With consistency, compelling content and thought leadership, and careful attention to search...
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Social Media Setup (Part 5): How to Optimize Your Images
for librarieslibrary marketingMore than 500 million images are uploaded to the Web every day, according to Internet visionary Mary Meeker, and that will double in the next year. While many of these...
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Seven Tips for Giving a Persuasive Speech
for librarieslibrary marketingAdvocacy takes many forms. Your efforts to influence and persuade may include the cultivation of key relationships over coffee or formal gatherings such as board...
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Social Media Setup (Part 6): How to Set Up Your Library’s Facebook Page
for librarieslibrary marketingWith more than 1 billion users worldwide, Facebook is very popular across many age groups, making it a valuable marketing tool for public libraries. As I discussed in a...
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Five Free Tools for Creating Your Own Infographics
for librarieslibrary marketingInfographics present data visually, which makes them eye-catching and highly shareable. They save time for readers and are very simple to create. Public libraries can use...
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How to Set Up Twitter Lists
for librariesIf you’re finding it hard to stay up-to-date on the constant stream of Tweets from those you follow on Twitter, try organizing them into lists.Twitter lists are the most effective way to...
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How to Identify the Perfect Social Media Team
for librariesSocial media is an essential part of any public library’s marketing plan. But, it requires resources and a lot of time. Some social media experts say that keeping your communities updated...
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